BOROUGH MARKET
INVOLVING PEOPLE IN DESIGN
10 October 2021 - 1 November 2021 | LondonMaterial: Adobe AI, PS, MIRO | Material: Craft papers and toolsBorough Market is a place that welcomes diversity. However, only part of the diversity is explored as the visitors comes experience only the familiarities.
Therefore, we want to encourage people to step out of their comfort zone and take the chance to explore the unfamiliarities through creating an empirical flow of info and energy?
How might we bridging people with food, creating new market experiences?
For our initial visit planning, we mapped out and talked about keywords and our expected focuses based on our assumption and designed the field research tool specifically towards observing demographic of the visitors and sensorial experiences.
Mapping and grouping the questions and focuses
Visiting and knowing the market
Designing borough market research tool
Ideations were generated based on our findings.
Prototyping and testing prompts to evaluate people’s propensity to participate and the effectiveness in inspiring new perspectives.
Final idea we set on samples of your Borough experience
Frame Kit
This miniature kit aims to help people to explore Borough market at its full image through a careful and deliberate collecting process. We transforms the visitor’s perspective to an investigator, giving them a pack with 4 sample cards and kindly ask them to collect images of the items and share on instagram.
Project result
A collage of new market experiences
